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Noha Abbassi hails from a long-legacy of jewelers from the 17th century, one of Cairo’s oldest in the industry. Abbassi works from her brother’s workshop at El Moez Street. Noha set out with the intention of re-shaping the local jewelry industry as it is today through a trendy fine jewelry brand that is relevant to the modern day woman yet honors the workmanship of the past. Each Collection is inspired by geometric and mathematical forms found in nature and the cosmos. Combining 18kt gold with sterling silver and precious stones, she comes up with novelty creations, malleably transforming each piece into several other creations with multiple add-ons, making each piece versatile and collectable.